Our Story

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PayBack Fitness was born out of a simple New Year’s resolution. In January 2023, I spoke with my wife and sister about how hard it was to stay motivated to work out. Like many people, we’d made fitness goals before, only to watch them fade as the weeks passed.

We decided to do something different: turn it into a competition.

Drawing on my background as a board-certified Neurologist with a Bachelor of Science in Psychology - and a passion for Behavioral Economics - I began to design a system that would combine motivation, accountability, and rewards.

The rules were straightforward:

• Each person would commit to a weekly workout goal.
• Everyone would stake money upfront.
• If you hit your goal, you earned it back. If you missed, your money helped reward those who stayed consistent.
   

Three friends joined in, creating what we now call Block 1.

We weren’t trying to recruit anyone, yet interest spread naturally. People loved the idea of a fitness system where consistency literally pays off. As the Blocks went by, we realized this concept had the potential to help not just family and close friends, but anyone struggling to turn fitness into a lasting habit.

That’s when PayBack Fitness was officially born.

Our mission is simple: to make fitness habits stick by blending science, accountability, and rewards.

Every 10-week Block is built on proven behavioral principles:

• Loss Aversion: Skin in the game makes goals real.
• Immediate Rewards: Weekly PF Coin payouts reinforce success.
• Social Accountability: Compete with others, cheer each other on.
• Momentum: Each win builds confidence for the next.

From that initial conversation in early 2023, PayBack Fitness has grown into a platform designed to help people everywhere work out, cash out, and build consistency.

We’re still early in our journey, but the foundation is strong: a system built on neuroscience and behavioral psychology, tested with real people, and scaling into something much bigger.

Whether you’re here to kickstart your fitness journey, challenge your friends, or finally build the consistency you’ve always wanted — welcome to PayBack Fitness.